Sam Jagger, who was appointed General Manager of the Fairmont Miramar in June, is in a new role, but at a familiar location. Sam previously worked as Director of Sales and Marketing at the Miramar, but left to pursue the opportunity to build a new luxury hotel – Mr. C Beverly Hills – from the ground up. After nearly 10 years, the Miramar has lured him back to navigate a new and challenging period in hospitality.
Like most other hotels, the Fairmont Miramar closed in the early days of the pandemic. Since it reopened in July, Sam reports, “People are genuinely excited to be out” as guests of the hotel again.
The Miramar reopened with numerous health and safety protocols to prevent the spread of COVID-19, including operating at or under 50% capacity to allow for social distancing. They aim to be “extremely good stewards” and insist on consistent standards. “Employees,” Sam says, “are empowered to ensure that these measures are enforced and have met with an almost entirely respectful response.”
Along with mandatory face coverings, hand-washing policies, and temperature checks on entry, the hotel has instituted extensive new cleaning policies.
In light of health recommendations, Sam considers the Miramar “fortunate to have a substantial amount of outdoor space,” including gardens, pavilions, and a pool area. The hotel sits on a five-acre property, three-quarters of which is outdoors. The Miramar is also continuing to move ahead with their renovation plans, even if the timeline remains nebulous due to the pandemic. “I feel like I could be a very important part of that story,” Sam notes. “And, it’s exciting. I just feel very lucky to be able to call this home for now.
“ While Sam sees many changes for hotels in the short-term, he is optimistic about recovery for the sector, especially at the luxury scale. “It won’t be a new normal; it’ll be normal,” Sam says. “People want to get out and start going again as soon as it's safe to do so. And, it’s really a matter of time.” The Fairmont Miramar is located at 101 Wilshire Blvd. and Ocean Ave.
By Anne Wallentine