I was having lunch with a longtime friend the other day – someone whom I met on the first day I ever set foot on the Pier over 35 years ago – and he asked me whether I’ve made my New Pier’s Resolutions yet. I chuckled, for I had long forgotten that corny term we used to use. But here I am, using it again! Indulge me, please.
For 2025, I resolve to continue preserving, enhancing, and curating the Santa Monica Pier visitor experience for locals, visitors, and admirers. I pretty much have to start with that one every year, don’t I?
For this year, my continuing mission to make people aware that the Pier Corporation is a nonprofit organization, and not part of the City, will take a big step forward on March 29 with our first-ever fundraising event, “A PIERfect Benefit.” Interested? Please visit our website, santamonicapier.org/pierfectbenefit25
For 2025, I resolve to expand the Pier’s Wellness & Waves fitness program from two short, 8-week runs to a total of 24 weeks. Perhaps even 32 weeks!
Also expanding will be our history program with more opportunities to learn through our “Walk Through Pier History” tours and the launch of a new, monthly “Talk Through Pier History” in which I will share the Pier’s history via slideshow presentations.
Lastly, and perhaps most importantly, I resolve to assure that everyone has full access to and know-how to continue to enjoy visiting the Pier while the Pier Bridge is demolished and reconstructed. Yes folks, the aging, old bridge from Ocean Avenue to the Pier is coming down, and being rebuilt, beginning next October. And yes, we will still be open and fully operating to deliver the experience that the world expects to enjoy. Happy New Pier to you all!
By Jim Harris
Harris is the Executive Director of the Santa Monica Pier Corporation, a 501(c)(3) non-profit dedicated to the preservation, enhancement, and curation of the pier visitor experience, as well as an accomplished author and playwright.
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