There are many misconceptions regarding cannabis, as well as outdated information that many have held onto. One such fallacy is that the higher the THC % in a product, the more potent it is and thus will provide a more powerful effect. While this would be a convenient marker of potency, there are other factors that must be considered to find the product with the desired effect consumers are looking for.
Most people equate cannabis and potency with alcohol. And, it's easy to see why. Both are intoxicating substances and have a clear percentage indicated on packaging. However, while the alcohol % on bottles signals how strong the specific alcohol is upon consumption, THC % does not work this way. Consuming a product with a lower percentage may provide you with a stronger high. Simply put, a product with high THC % does not indicate it will give an elevated high. In reality, THC % is just one aspect of what is called the entourage effect.
When looking for a more nuanced experience, one should look at the lineage of the strain as well as the terpenes therein. Terpenes are compounds found in many plants that give them their pleasant aromas. They play a large part in cannabis, as terpenes are responsible for the scent and flavor of a user’s chosen strain.
In addition to affect on the senses, research shows that terpenes interact with cannabinoids, like THC and CBD, to enhance the effects of one another. This gives what is known as the entourage effect. This means that terpene profiles have a significant influence on the strain’s overall effect, which extends to affects like mood alteration and pain relief for that user.
When searching products for a specific effect, it’s best to search for more than just high THC %. While the system can be confusing, your budtenders are happy to answer any questions you may have, and make sure you have a more specific, tailored reaction using the entourage effect.
By Stephen Freedman
Freedman is the Regional Manager of the ERBA Markets, the WOODS, West LA, Venice, Culver City, and WeHo.
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