Jeff Jarow Leaving His Mark on the Santa Monica Community

Many of you may look forward to the annual Fourth of July Parade held on Main Street. That eagerly anticipated event was created 15 years ago by Jeff Jarow, a transplanted New Yorker. What made Jeff make the move to Santa Monica years ago?

Jeff Jarow gets ready for the annual July 4th parade on Main St.

In 1977, he had come to the West coast to visit a friend who lived in Marina del Rey. “I had the best two weeks in my life!” he shared.

Jeff returned home to his job in Manhattan where he wore a suit and tie to work each day. One cold morning, he stepped off the curb and his brand new shoes went into the ice. That did it! He went to a phone booth, put in a dime, called his office and said, “I quit!” Next thing he knew, he was driving to California for a new life. He came to Santa Monica because it felt more like the neighborhood he had grown up in. As he met more people, he became more involved in the community.

This is in addition to the parade, which he says is genuine hometown fun, “Everyone wants to be in the parade,” he smiles.

Since 1983, Jeff has been with PAR commercial real estate, specializing in sales and leasing in the office, retail, and industrial market sectors. While he discovered the treasures of the city for his job, he shared them with other business owners when he became a member of the Chamber of Commerce over 30 years ago.

He is currently on their Board of Directors. “The city of Santa Monica does so many great things,” Jeff related. His volunteer work in many organizations gives him the opportunity to let others know about them.

When his son, Morgan, grew older, Jeff became his son’s high school PTA legislative rep and baseball coach. He was also on the board of the Santa Monica Family YMCA.

As he has traveled all over the world, Jeff became involved with the Sister City Organization, serving as president. The goal of the group is to develop international friendships through people-to-people contacts between countries. Santa Monica’s Sister cities are Mazatlan, Mexico; Hamm, Germany; Fujunomiya, Japan; and Kizugawa, Japan.

Jeff is also the vice president of the Board of Directors of Sister City International in the Southern California Region. He is looking forward to the upcoming California Youth Leadership Summit to be live-streamed on Saturday, November 5 from 5 p.m. to 7 p.m. PST. There, they will discuss Peace, Kindness, and Cooperation. More topics to be covered include climate change and sustainability, racial and gender equity, world peace and cooperation, and adapting to a new normal. To register as a viewer, go to

Locally, he is on the Board of Directors of the Santa Monica Pier Corporation. He was the chair of the Santa Monica Travel and Tourism Board for two years, and was also on the Board of the Santa Monica Symphony.

It is the City of Santa Monica and its residents who have certainly benefited from Jeff’s enthusiastic move to the West coast so many years ago.

By Diane Margolin

Publisher, The Santa Monica Star

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